Texas State University — BFA Communication Design — 2004
10 years vet of bilingual, award-winning graphic designer and art director skilled in corporate identity, packaging, print, and web. Versatile in design, conceptual craftsman spanning General and Hispanic markets, unflinching dedication to produce; comfortable with all forms of creative process.
Art Director: Mary Kay Inc, Addison Tx, 2011-2013
Maintained marykay.com through the creation, direction and organization of various ads in both English and Spanish. Spearhead the general restructuring of assets and information used by the web department which was successfully implemented over six months.
Art Director: E-Worldways Marketing, Denver, CO 2011
Indigenous: Provided retail marketing materials tailored to a young and trendy audience through window displays, ads and elevations, conveying a more concise message to the consumer of the company’s profile and goals.
Dcpca: Designed a more stream lined and reader-friendly layout through the branding and enhancement of visual elements and information system as well as maintained visual budgets and tight deadlines.
Art Director: Market Vision, San Antonio Texas — 2009 – 2010
Wrangler Jeans: Led “Wrangler or Nada” campaign through concept and design of promotional materials for events at Wrangler Outlets resulting in a 42% increase in sales and return of promotional participants.
Kraft: Directed “Food and Family”, a quarterly publication utilized by H-E-B, the tenth largest U.S. grocery retailer, resulting in repeat clients and increased profits.
Amway Global: Completed re-design of in-store elevations and over all look and feel for Latin American cosmetics industries retail space, providing a warmer, appealing customer experience.
Miller Coors: Created a concept highlighting the new Vortex Bottle that was soon to be making it’s debut during the FIFA world cup 2010. Kept concept on key with a full understanding of the sport, culture and retail.
Art Director: Dieste Harmel and Partners, Dallas Texas, 2007- 2009
Hp: Concept and pitched the Hp Insider Campaign in coordination with the Miami Heat and the NBA. Guerrilla sighting across Miami created chatter followed by on-line promotion, leading to an increase in web traffic. Campaign success was reproduced over the next 3 year with 18 other NBA teams. #
AT&T/Pizza Hut: “Paquetengas Mas” campaign was a direct response to rival Time Warner’s “Paquetaso” which had gained ground in key states. Promotion leveraged bundle package with free pizza and helped AT&T bite back.
Cheeto’s Brand: Drove awareness to Cheeto’s Extra Flamin’ Hot. Campaign provided Awareness through leveraging the Macho stereotype and utilize it as a play on words through a promotion that produced 77k impressions, 11k samples and 2,400 premiums.
Jr. Art Director, Toolbox Studio, San Antonio Texas — 2006
USAA: Maintained the quarterly publication U-Turn Magazine by researching youth trends and social issues. Kept magazine on spec, handled photos-shoots and provided illustration design.
Graphic Designer, Market Vision, San Antonio Texas — 2004
Mazola: Freelance Art Director for “Mujer Magazine” a monthly publication geared toward female Hispanic gate-keeper age 18-32. Gained vital converts from competitors, i.e., Crisco.
Significant contribution to the procurement of the Heineken account
Summit Creative Award Recognizes creative excellence – interstate batteries
Recognized by Mexican Consulate for commitment to community – obesity P.S.A.
Mastery of current Adobe Creative Suite (Photoshop, Illustrator) Print and press check experience Bilingual Spanish Secondary